Business knowledge and religious-community logic: Rationalities in dispute to think about community reproduction in the Latin American Conservative or Masortí Jewish Movement

Abstract

The objective of this article is to analyze the ways in which Conservative Jewish Movement members dispute meanings about the use of business knowledge to think about community reproduction. I show how the interlocutors think about themselves, reflect on leadership and ways of communicating, what their values are and who they differ from. To do this, I develop those speeches that agree with use of business knowledge in Masorti communities. Then, in contrast, I show and analyze the actors' controversial feelings when masorti organizations use business categories. It is a qualitative research that uses the interpretive approach from a sociological perspective. The data was collected through semi-structured interviews and participant observation between 2011 and 2020.